PUMA doesn’t simply want to be fast; it wants to be the fastest sports brand in the world. As a well-known sports brand, PUMA has spent more than seven decades developing and manufacturing high-quality sportswear, such as t-shirts for men, and footwear for various sports, including football, motorsport, and golf.
From Humble Beginnings to International Breakthrough
In Germany, the “Gebrüder Dassler Schuhfabrik” (Dassler Brothers Shoe Factory) was established in 1919. The majority of German athletes wore Dassler spikes during the 1928 Olympic Summer Games in Amsterdam, which marked the brand’s global breakthrough. “PUMA” was formally filed with the German Patent and Trademark Office in 1948.
PUMA Sports: Functionality & Leisure
From comfortable football jerseys to durable golf clubs, PUMA provides a range of stylish sports apparel and equipment for athletes. PUMA apparel are designed for teamsports, track and field, basketball and more — you can also wear PUMA apparel when taking a time-out. Explore apparels for all ages here at PUMA.
Using Sports to Promote Sustainability
As a sports company, PUMA recognises the importance of sustainability in sports. They recognise shortcomings and strengthens them towards the goal of sustainability. PUMA believes in integrating sustainability into every aspect of the manufacturing processes for all products – from sourcing raw materials to the manufacturing stage, both socially and environmentally.
PUMA Innovation
PUMA strives to be on the forefront of innovation to meet our athletes’ needs, with adaptive Dynamics as one of the principles that guides PUMA Innovation. This principle is the pursuit of creating products that adapt to human body movement and the environment based on thermoregulation, movement or fit, which led to the creation of PUMA’s self-lacing Fit Intelligence Training Shoe.
Turning Intent Into Action
Over the years, PUMA has partnered with athletes and ambassadors who have raised their voices to support universal equality. In 2018, PUMA established #REFORM to honor the 50th anniversary of Tommie Smith’s Silent Gesture as an effort to stand up against the broken U.S. criminal justice system, and support organisations who inspire real change.